Mckenna Metal LLC

McKenna Metal has been cutting, forming, welding, and powder coating in Portland since 1995. Thirty thousand square feet in industrial Northwest. Laser. Waterjet. Forming. Custom parts. A shop that will take a finished drawing or a napkin sketch and actually build the thing.

The work was never the problem. Getting found by the right people — contractors, designers, plant managers, and homeowners already typing “metal fabrication Portland” into Google — that was the part that needed a system.

Folk Life came in to make the shop look online the way it looks on the floor: straightforward, capable, and local.

What we actually did

We tightened the Google Business Profile so the categories, services, photos, and posts matched the real shop. We kept the website in shape so a quote request was obvious. We put real floor footage in front of people — powder coating, laser cutting, waterjet, forming, welding — instead of stock sparks. We asked happy customers for reviews the same way a good shop asks for a second job: directly, without a script that sounds like a call center.

Then we turned on Google Ads for the searches that already meant someone needed a fabricator. The campaigns brought over 200k impressions, 6.5k website visitors, and 700 hard leads. ROI estimated at 370% of a 12k spend over the 18-month sample. Most seasons we have the shop booked a couple months out. Folk Life is the oil to MM’s marketing engine.