SEO

SEO (SEARCH ENGINE OPTIMIZATION)

Search Engine Optimization is the backbone of a solid web presence. Google’s algorithm is ever-changing. We establish our clients on their most relevant platforms and output content where it matters. We make sure your key data is precise and effective so that your business has the best possible chance at increasing its search engine visibility.

The SEO Process:

Keyword Research and Strategy

We start by researching how people are finding your business. These search queries are invaluable to attracting new leads. We then implement these keywords into your website so that search engines can easily detect these queries and direct the searches to your business. This includes keyword placement, metadata optimization, and back linking.

Competitor Research

Simply put, we find your biggest competitor and develop a strategy that puts your business content above their own. We execute a variety of campaigns to get you noticed.

Duplicate Content/ NAP Errors

We identify and correct any misleading information we can dig up on your business. This service is invaluable for brands that have moved locations, renamed their business, or have outdated directory info.

Local Database Consolidation

Local data is Folk Lifes Expertise; we establish our clients on their most relevant platforms. A business needs to be reachable on multiple platforms to maximize your digital outreach.

Link Redirects

We can help identify broken links and correct them so that your website can gain authority and rank in the search engines.